Solo Diablo Brewing

Summer 2016
Spec | Branding


Solo Diablo is a fictional craft brewery located in Telluride, Colorado that concocts a "devilishly" good IPA known as the Hellhop (sadly, also fictional).

The logo, label design, and bottle mockup highlight the "Wes Anderson meets the American Southwest" color palette as much, if not more, than the flat design devil bellhop and subtle horned graphical elements found in the Solo Diablo logo and playful Hellhop wordmark.

This focus on eye-catching color is unapologetically simple and pragmatic: What good is clever copy and design if this beer gets lost amid the thousands of other craft beer options at the liquor store?

This beer, by design, wants to be seen, purchased, and enjoyed.