Made wholly

Wellness Blog | Asheville, NC

It was important to Made Wholly, a wellness blog (with large future aspirations) based in Asheville, NC, that their branding be earthy and warm, but above all embody a sense of whimsy. To guide our design process we asked, “What would it look like if outdoor brands like Patagonia and Fjallraven suddenly had a dash of Disney mixed into their aesthetics?” The result is what you see below—a set of marks that exhibit a balance of organic/hand-drawnesque qualities and clean typography designed to grow with Made Wholly’s current and future ventures.


Artboard 1MW.png
Artboard 2MW.png
Artboard 7MW.png