Peterson Craftsman Meats

Apparel | Osceola, WI

Before Peterson Craftsman Meats, we had been asked to design many things, but never a hat. They shared with us that they regularly give out hats to chefs and staff in the restaurants that use their meats—a practical giveaway to those who work in hot environments where keeping sweat and hair away from food is appreciated. PCM wanted a farm scene-based hat design that drew upon their family’s tradition of raising local, heritage-bred livestock. Inspired by 1970s trucker hats and utilizing a prior name of the family farm from a similar era, we crafted a visual piece that captures Peterson Craftsman Meats’ historic past while subtly aligning to their present.